Incl VAT

Writing for Social Media


This Course is for anyone who wants to create effective content for blogs, Facebook, Twitter and other social media.

In this course, you will learn how to set up these social media sites correctly and learn how to optimize them. More importantly, you will learn proven principles of web writing and how to help online visitors find the information they want.

You will learn about keywords and linking - the two keys to effective blog posts. You will learn how to write original, interesting content - concisely. You will also learn how to use keywords effectively in killer headlines, in introductory paragraphs and in subheadings, among many other aspects of web writing.


“The course was extremely informative and useful. I found the notes easy to understand and they covered any questions I might have had. Overall, I feel this course has helped my blog and social media writing.”

Shelley Burt, Writing for Social Media Course



Course Details:


This course is for:


Admission Requirements:

  • Modules: 4 Modules
  • Duration: 6 months
  • Start date: At any time; applications all year round via our website
  • people working within the communications industry who want to learn more about web writing
  • small business owners who want to increase their cyber footprint
  • hobbyists who want to promote their passion on a blog
  • and anyone who wants to get on top of the latest online technology and get more control over how they communicate.
  • Basic writing skills are essential
  • Computer skills, e-mail and Internet access required
  • Some Internet skills would be helpful but not essential.
  • No previous tertiary qualification required

Tutor for this course:

Since Karen stopped writing political speeches (after 13 years in the trenches), she has focused on writing for the web and presenting workshops on communications-related issues. She has been a Feature Writer at Suite 101.com (http://suite101.com/karen-lotter#), a Canadian based Contents Website for 18 months. You can read more about Karen here.



Course Curriculum

Module 1 - Social Media Basics

  • Definition of Social Media 
  • Why writing for the Web is different
  • Writing to be found
  • Keywords and Key phrases

Writing Assignment 1

Module 2 - Headlines, Intros, Optimizing Copy. Setting up a Blog

  • Writing headlines
  • Writing intros
  • Writing subheadings
  • Understand the concepts of blogging, and have set up your own blog and have started to write blog posts

Writing Assignment 2

Module 3 - Facebook, Linked-In and Video Blogging

  • You will set up a Facebook Profile for yourself
  • Also a Facebook Business Page
  • You will learn how to use Facebook for Business
  • You will set up a Linked-in Page and start connecting
  • Understanding Instagram
  • You will be introduced to Video Blogging

Writing Assignment 3

Module 4 - Become a Twitter Rockstar 

  • Setting up your Twitter profile
  • How to find the right followers
  • How to write great tweets
  • How to use twitter effectively as part of your social media mix
  • Hooking up your blog to the aggregators (expanding horizons)
  • Making sure all your social media are connected to each other
  • Social bookmarking

Writing Assignment 4




“I am totally satisfied with the course. It boosted my self-confidence and my ability to create effective web writing. The course has been effectively tailored to suit the changing styles of writing for the web. It was a wonderful learning experience”

Vaidehi Rachuri, Writing for Social Media Course




How does the course work?

Detailed class notes covering the content of each module are e-mailed to students. At the end of each module, students will be required to complete one or two writing exercises as well as some online tasks. In total, the course includes ten short writing assignments, all of which count towards the final result of the student. Students must also create a presence on Facebook and set up and run a blog.

Once the writing assignment has been completed, and e-mailed to the lecturer, an assessment and feedback will be sent to the student, and the module will be considered complete.


Conditions of Certification:

Students will receive an SA Writers College Certificate upon successful completion of the course, provided they meet the following conditions:

  • Students must have completed all 12 assignments (namely: 10 writing exercises, the blog and the Facebook Site).
  • The course must have been completed within six months of registration
  • Students are expected to attain a minimum average of 50% for the course

Minimum Estimated Time Commitment:

  • Reading time: 10 hours
  • Writing time: up to 20 hours
  • Research time: up to 20 hours

Need more advice about the best course for you?

We would love to chat to you if you have any questions about our writing courses.

If you need some advice about the best course or writing field for you, drop us a line or give Koos a call at 021 813 9224. We can tell you about going rates in the field, chance of publishing success and general writing career options both in South Africa and internationally.

  • If you have questions about how we work, we have information in our FAQ section and How We Train section.
  • If you want to pay off your course fee, please read the information here.
  • For information on our refund policy, please read our policies here.
  • To register for the course, please click here:
Enrol here


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About Us

We offer specialised, online writing courses tutored by award-winning writers in South Africa. Get the writing tools you need, expert insider advice and hours and hours of writing practice.


Study from anywhere in South Africa: Cape Town, Western Cape; Johannesburg and Pretoria, Gauteng; Durban and Pietermaritzburg, KwaZulu-Natal; Port Elizabeth, Eastern Cape; Bloemfontein, Free State; Nelspruit, Mpumalanga; Kimberley, Northern Cape and Polokwane, Limpopo.

Contact Us

Nichola Meyer or Koos Turenhout
Email: admin@sawriterscollege.co.za


9-5 Monday to Friday

Work for Us

Vacancies at SAWC