What is Creativity Coaching?

Creativity coaching for writers is a relatively new field in the creative industries, one that is cutting-edge in terms of assisting writers to achieve their personal dreams.
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What is Creativity Coaching?
A creativity coach supports writers in investigating issues of blocks, self-doubt, anxiety, fear-of-failure, career, isolation, marketplace and other issues that interfere with getting their creative work done. They also support writers in exploring their dreams, passions and inner truth.
Too many writers struggle along with no active emotional support. It’s often difficult to find someone who understands their artistic challenges and concerns. Half the time they don’t even understand them themselves!
Many people who sign up for creativity coaching do so because they simply couldn’t finish working through creativity books on their own.
Some people just need help on a current project or specific creative issue; others need to deeply explore all aspects of their current situation to try to clarify their career direction or comprehend what is holding them back.
Creativity coaching is for all writers, not just those who write fiction. Creativity is a vast and wonderfully rich topic; all writers, as inventors, require generous dollops of freely expressed creativity. So even if ‘creative writing’ is not a writer’s genre of choice, this is irrelevant, as the coaching focuses on the process, not the product.
Why do people choose to work with a Creativity Coach?
A creativity coach joins writers to help them achieve what they currently feel they can’t do on their own – whatever that is for them personally.
Sudden career shifts, writing blocks, ideas being rejected, lack of confidence, bad writing experiences, burn-out, even dealing with success… the list of reasons people begin creativity coaching is extensive.
Working with a creativity coach on a course will help writers
  • tap into their strengths
  • clear away the clutter clouding their concentration
  • learn techniques to assist their writing process, helping them long after they have completed the course.
How creativity coaching works
Imagine a world, or ‘creative eco-system’, where all writers, artists and performers are flourishing with a deep sense of self-confidence, personal effectiveness and contentment. Creativity coaching gives writers the opportunity to work through aspects of their writing life, including challenges, insights, emotions, breakthroughs and dreams, to result in a inspiring calmness that allows their writing to flow more easily.
Many writers want to feel more confident or settle the chatter in their minds, in order to calm down and write effortlessly. So many people simply want to learn ‘creative-life’ survival methods and skills for self-regulating.
Because many writers spend so much time and effort on their own, this can limit their opportunities to hear what other writers are going through, such as similar challenges or elations. Some people simply don’t want to join a group – a major advantage of coaching is that it can (anonymously) bridge the gap between writers by sharing the valuable insights learned and shared by others.

Not psychotherapy
Creativity coaching is not psychotherapy. It is creative-to-creative and stems from hands-on experience. In the words of leading creativity coach and author, Dr Eric Maisel:
“In my own case, I am trained as a psychotherapist, and that informs what I do, and I have been a writer for thirty years, which also informs what I do. But creativity coaching is not psychotherapy and it is not the teaching of writing, painting, inventing, composing, acting, and so on.
Creativity coaching is unlike any other kind of coaching or advising, primarily because of what it encompasses. It encompasses the whole of a client’s life and the totality of human nature in a way that not even pastoral counselling or psychotherapy does.
A cleric may invite you to do soul work. A psychotherapist may invite you to do personality work. But a creativity coach invites you to think hard, feel deeply, dream big, and be great. A creativity coach invites you to manifest your potential.”

Doing the Coaching the Writer Within course

At SA Writers College, we offer a creativity couching course called 'Coaching the Writer Within'. This course can help students define or even completely re-define their direction as a writer. It could help them reveal the place they want to be right now, not yesterday, two years or ten years ago…
Each week, students focus on an aspect of creativity, in the context of their writing, to develop their awareness and confidence. The more students understand their artistic self, the more endurance they will have during the challenging periods. The more self-assuredness they develop, the more they will trust themselves.
This steady week-by-week approach assists students in gradually working through a variety of topics that will stretch and grow them into more mature creatives who enjoy trying new things. Some aspects will challenge them, and others will feel effortless and fun.

Enrol for the course here
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We offer specialised, online writing courses tutored by award-winning writers in South Africa. Get the writing tools you need, expert insider advice and hours and hours of writing practice.


Study from anywhere in South Africa: Cape Town, Western Cape; Johannesburg and Pretoria, Gauteng; Durban and Pietermaritzburg, KwaZulu-Natal; Port Elizabeth, Eastern Cape; Bloemfontein, Free State; Nelspruit, Mpumalanga; Kimberley, Northern Cape and Polokwane, Limpopo.

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