Writing Coach Course

Welcome to the Writing Coach Course at SA Writers College.


The Writing Coach Course is for anyone who needs a writing makeover. Whether you want to write more enjoyable letters to your family, or produce outstanding corporate reports, you will benefit from the course.

This course covers a wide range of writing styles that are used in everyday situations. You will learn to write exactly what you mean in a reader friendly way using correct language. This course will help you create strategic impact with words and help you create well organized material with confidence.



“The feedback was great and you could see that time was taken in the assessment and feedback.”

Allan Spear, Writing Coach Course



Course Details:


Students must complete:


Admission Requirements:

  • Modules: 9 Modules
  • Duration: Course can be completed at own pace within nine months
  • Start date: At any time; applications all year round via our website
  • There are numerous exercises and you also get the chance to specialize in two modalities. You can perfect the art of Letter Writing, Reports, Newsletter Articles, Speeches, Proposals and Memos, Emails and Faxes.
  • Student Feedback
  • Basic writing skills are essential
  • Computer skills, e-mail and Internet access required
  • No previous tertiary qualification required



Tutor for this course:

Susan Williams Tutor for SA Writers College
Susan Williams  is the founder and managing director of Prose&Coms, a communications company that specialises in corporate publications, training and storytelling for strategic, motivational and therapeutic purposes.


Course Curriculum


Module 1 - Breaking Through The Barrier - 7 days

  • Set yourself a daily schedule for writing
  • Learn how to manage your writing time
  • List your reasons for procrastination
  • Become more aware of your surroundings by using all your senses
  • Daily writing exercise: Let if flow. Keep a journal of your daily writings
  • Course work exercise: After 7 days write a paragraph and submit it.

Module 2 - Finding Topics To Write About - 7 days

  • Beware of negative self-talk
  • Make lists, jot down ideas and use mind maps
  • Read newspapers
  • Develop an interest in life - in people, projects and developments
  • Apply your writing skills in your work: email, notes, descriptions, requests and replies
  • Daily exercise: journal work
  • Course work exercise: Make a list of all the topics you would like to write about - in your daily life or in your work. Select one topic and draw a mind map to submit.

Module 3 - Logical Writing

  • Get your facts together
  • Arrange them in a logical order
  • Give them flesh (writing sentences and paragraphs)
  • Use transitions to ensure logical flow
  • Use consistency in style, tone, tenses and perspective to ensure logical flow
  • Exercises: Learn the process of writing and apply it to one of your selected topics.

Module 4 - What Do You Actually Say? An Exercise In Clarity

  • Become more aware of how people write and speak.
  • Make lists of abstract terminology, officialese and clichés you hear or see in writing and find a better way of saying it.
  • Write shorter sentences.
  • Test your writing phrase by phrase and sentence by sentence
  • Exercises: Rewrite a paragraph in clear English
  • Write a short report or a proposal that you could use in the workplace.

Module 5 - Vocabulary and Grammar Gremlins: What Are The Rules?

  • Language as a communication tool requires vocabulary and grammar. What is vocabulary and what is grammar?
  • Learn to define the parts of speech and know their function in a sentence
  • Learn to use tenses effectively
  • Avoid common errors
  • Tips and exercises on how to improve your vocabulary
  • Notes on how to use a dictionary and a thesaurus
  • Exercises: Short exercises in correcting errors and building vocabulary
  • Write an essay on any topic of choice, consciously using new words
  • Write an essay exploring different senses

Module 6- Using Perfect Punctuation

  • What is a sentence?
  • What is a paragraph?
  • What is punctuation?
  • Exercises: Correct sentences / a paragraph
  • Write your own paragraph and use punctuation marks effectively.

Module 7- Is Your Writing Dull?

  • Spice up your writing using figures of speech.
  • Use metaphor, anecdote and descriptive language to improve your writing
  • Use your senses to become aware of what you experience and apply that in writing
  • Beware of: ambiguity, mixed metaphors etc.
  • Exercise: Re-write a dull paragraph

Module 8 and 9: Select TWO of the following formats to specialise in:

Specialist Module A: Letter Writing
  • Find out about different types of letters, format of letters: business letter; personal letter; condolence letter; thank you letter; letter of complaint; letter to the press etc.
  • Writing for the reader
  • Tone of voice
Exercises: Write two of these:
  • Write a letter to the press or a letter to a friend
  • Write a letter of complaint
  • Write a letter to your boss for a salary adjustment
  • Write a cover letter for a job application

Specialist Module B: Writing Easy-To-Read Reports
  • Plan a report on a selected topic
  • Draft a report
  • Analyse and improve on the draft
  • Add anecdote and metaphor and descriptive language in an appropriate manner to interest, influence and inform your reader
  • Report formats (short report, long report)
  • Reports on: projects, reporting on meetings or discussions, research
  • Executive summary
  • Planning a theme for an employee report
  • Using storytelling techniques to create interest (metaphor, anecdote, etc)

  • Use the given theory and guidelines and write a report of use to your workplace.

Specialist Module C: Writing Newsletter Articles For The Workplace
  • Practical tips and guidelines on article writing
  • Learn about writing style, article formats, checking facts, do's & don'ts

  • Write a paragraph about a business, social, or sports event, a visit from a VIP, or an interesting experience - to be published in a newsletter.
  • Write a technical or specialist article based on an interview, on product specifications, or meeting minutes and research.
  • Write a human interest article based on an interview (e.g. interview with disabled worker, person with interesting hobbies, NGO and its work, etc.)

Specialist Module D: Write A Riveting Speech
  • Learn how to plan and do research for a speech on a chosen topic
  • Use metaphor, anecdote and description
  • Use rhythm and rhyme to pace the speech

  • Write a business related or social speech. Select from:
  • The opening of an event;
  • Introducing another speaker,
  • A product launch,
  • A farewell speech,
  • A national celebration (Heritage Day, Women's Day, etc),
  • A 21st birthday celebration,
  • A wedding,
  • Or on a topic of your choice.

Specialist Module E: Writing Proposals
  • Learn the different formats and styles of proposal writing
  • Write for your reader

  • Write a proposal to your boss to attend a conference, go on training, develop a new product; or
  • Write a proposal to the school board, municipality, church or community group to improve a service

Specialist Module F: Memos, Emails and Faxes
  • Formats and styles for memos, emails and faxes
  • Do's and don'ts for each
  • Exercises:
  • Write a memo
  • Write an email on a given topic
  • Write a fax following a given brief


“The Writers College is a professional provider of writing courses and I am fortunate to have benefited from their service.”

Sheryl Nelley, Writing Coach Course



How does the course work?

Detailed class notes covering the content of each module are e-mailed to students. At the end of each module, students will be required to complete one or two writing exercises. Once the writing assignment has been completed, and e-mailed to the lecturer, an assessment and feedback will be sent to the student, and the module will be considered complete.


Conditions of Certification:

Students will receive an SA Writers College Certificate upon successful completion of the course, provided they meet the following conditions:

  • Students must have completed all writing assignments
  • The course must have been completed within NINE months of registration.
  • Students are expected to attain a minimum average of 50% for the course

Minimum Estimated Time Commitment:

  • Reading time: 6-12 hours depending on your reading speed
  • Writing time: up to 20 hours

Need more advice about the best course for you?

We would love to chat to you if you have any questions about our writing courses.

If you need some advice about the best course or writing field for you, drop us a line or give Koos a call at 021 813 9224. We can tell you about going rates in the field, chance of publishing success and general writing career options both in South Africa and internationally.

  • If you have questions about how we work, we have information in our FAQ section and How We Train section.
  • If you want to pay off your course fee, please read the information here.
  • For information on our refund policy, please read our policies here.
  • To register for the course, please click here:


Enrol here


Feedback on this course from past students

“The course has inspired me to become a better writer. With awareness comes opportunity; effort makes it possible. The effort I put in was reflected in my results and I feel my journey is just beginning. I enjoyed my contact with Susan, I believe her personal anecdotal comments brought the course to life and I responded positively to this approach. After having done the course, I am more aware of what I don't know, and I realise the effort I need to put in to achieve my goals. The Writers’ College is a professional provider of writing courses and I am fortunate to have benefited from their service. I have recommended it to others and will continue to do so.” Sheryl Nelley, Writing Coach Course

“My experience at The Writers’ College was very positive. The course was very enjoyable and a useful experience; it helped me identify gaps in my writing. The course was all about tutor-student interaction; a very positive tutor-student relationship was created which allowed me to experiment and grow. The course absolutely met my objectives; some of the assignments were perhaps a bit too easy, but all in all the general experience was a positive one. The administrative interactions were efficient and the electronic medium was extremely useful. The Writers’ College has mastered online courses and I'd recommend them to anyone who would like to improve their writing skills while not being bound to attend lectures.” Sanchia Lubbe, Writing Coach Course

“I enjoyed doing the course a lot; I'm more confident now with my English writing. English is not my first language. I wanted to try something different to improve my writing, vocabulary and even grammar skills and this course absolutely met my objectives. My tutor was always very clear and respectful with her comments. The course was fun, challenging and I learnt a lot.” Helena Cuesta, Writing Coach Course

“Wonderful encounter, eye opener. My tutor was scrupulous and motivational. I see the college as the best in the field it has chosen to specialize in.” Bongile, Writing Coach Course

“Susan quickly got me out of my shell and helped me enjoy every minute of the writing process. The course opened my eyes and gave me confidence to pursue this dream.” Wanda van der Wath, Writing Coach Course

“I believe what made the course work for me was Susan. She helped me a great deal and was encouraging and motivational at all times. The feedback was great and you could see that time was taken in the assessment and feedback. As one can see from my feedback, I really enjoyed the course.” Allan Spear, The Writing Coach Course

“I was extremely happy with all the materials and course content. Susan is a wonderful lecturer: her feedback was always constructive, informative, kind and insightful. She is also very approachable, open and supportive. She is absolutely the best. I learnt more than I ever dreamed I would.” Theresa de Beer, Writing Coach Course


More Testimonials Here

Read more Testimonials



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About Us

We offer specialised, online writing courses tutored by award-winning writers in South Africa. Get the writing tools you need, expert insider advice and hours and hours of writing practice.


Study from anywhere in South Africa: Cape Town, Western Cape; Johannesburg and Pretoria, Gauteng; Durban and Pietermaritzburg, KwaZulu-Natal; Port Elizabeth, Eastern Cape; Bloemfontein, Free State; Nelspruit, Mpumalanga; Kimberley, Northern Cape and Polokwane, Limpopo.

About Us

We offer specialised, online writing courses tutored by award-winning writers in South Africa. Get the writing tools you need, expert insider advice and hours and hours of writing practice.


Study from anywhere in South Africa: Cape Town, Western Cape; Johannesburg and Pretoria, Gauteng; Durban and Pietermaritzburg, KwaZulu-Natal; Port Elizabeth, Eastern Cape; Bloemfontein, Free State; Nelspruit, Mpumalanga; Kimberley, Northern Cape and Polokwane, Limpopo.

Contact Us

Nichola Meyer or Koos Turenhout
Email: [email protected]

You can also leave a voice message on 021 813 9224 and we will phone you back within one working day.

9am to 5pm Monday to Friday

Work for Us

Vacancies at SAWC

Writing Services


Contact Us

Nichola Meyer or Koos Turenhout
Email: [email protected]


9-5 Monday to Friday

Work for Us

Vacancies at SAWC