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Writing Articles for Websites and Blogs

Learn the skills to write articles that will stand out among the millions online.

The demand for credible, well written online articles has never been greater.

Thousands of companies, online magazines, nonprofits and small businesses need writers as they aim to build their brand online and attract visitors to their websites and blogs.


This course is for you if ...

  • you want to earn an income from writing web articles
  • you want to write stories for your own blog, or
  • your job entails writing content for digital media.


You will learn:

  • Key web writing and SEO strategies
  • How to write compelling openers that are web-friendly
  • Twenty key tips to write the body of an article
  • How to close your article
  • Where and how to sell articles online

Writing content for websites and blogs


“This is one of the best courses I have ever studied. The assessments are fun as you can put your own angle and style into each one. My tutor Fiona was positive and encouraging and also gave great feedback to improve my work.”

Sky Scott, Writing Articles for Websites and Blogs Course



Course Details:


Students must complete:


Admission Requirements:

  • Modules: 7 Modules over 140 pages
  • Duration: Course can be completed at own pace within seven months
  • Start date: At any time; applications all year round
  • 19 writing exercises with feedback on each
  • 3 full length articles
  • Basic writing skills are essential
  • Computer skills, e-mail and Internet access required
  • No previous tertiary qualification required


Tutors for this course:

Fiona-Walsh Fiona Walsh has an MA in Communications from City University, London and over 20 years’ experience working in publicity and media writing, including as Publicity Manager for English National Ballet, Head of Press for the Royal National Theatre and Director of Press and Marketing for Bermuda Shorts Film, all based in London. She returned to the National Theatre in London for a year in 2012 as Communications Manager, with overall responsibility for managing broadcast, print, online and social media content around the NTs involvement in the 2012 Cultural Olympiad during the Olympic Games and the Queen’s Diamond Jubilee celebrations.

You can read more about Fiona here >

Fiona also tutors our Press Release and Media Writing course.

Tamara-Rothbart - Tutor for the Writing Articles for Websites and Blogs course Tamara Rothbart is an award-winning magazine writer. She was voted Sanlam Fashion Journalist of the year in 2007 and again in 2008. In 2010 she was shortlisted for the Arise Africa Fashion Journalism Award. She began her writing career as an editorial assistant with the launch of Marie Claire in South Africa in 1996.
See her full bio here>

Tamara also tutors our Magazine Journalism course.


Course Curriculum

Module 1 – The Web Writing Industry Uncovered

  • Top questions about writing for online markets
  • How is web journalism different from print?
  • Basic features of a web article
  • Two-part assignment

Module 2 – Vital Web Writing Strategies

  • Key web writing strategies
  • SEO fundamentals
  • Where to find ideas
  • Choosing and analysing a target publication
  • Three-part assignment

Module 3 – Writing Eye-Catching Headlines and Intros

  • How to write a good headline for the net
  • Writing bylines and sub-headings
  • Choosing keywords
  • Four-part assignment

Module 4 – Mastering the Intro Paragraph

  • How to write a gripping lead paragraph
  • Two-part assignment

Module 5 – Writing Compelling Article Middles

  • Filling out paragraphs 2 – 10
  • Quoting experts
  • Working on logical flow
  • Avoiding plagiarism
  • Two-part assignment

Module 6 – Closing with a Bang!

  • Writing meaningful conclusions
  • Checking on chunking
  • Creating lists, sidebars and resource boxes
  • Four-part assignment

Module 7 – Polishing Your Article

  • Editing tips
  • Where to find work
  • Copyright issues
  • Tips for managing your writing business
  • Two-part assignment


“Truly, it was an excellent experience: very professional and informative. The material was up to date and sufficient to launch a dedicated student's web-writing and blogging career, not only in terms of content but also in terms of technicalities of producing a professional article. Fiona was an excellent tutor and I'm grateful for her consistent detailed feedback and tips. Despite the online nature of the course, I felt the warmth and motivation coming through from her and, although I was at times too stressed or distracted to respond promptly, I took everything to heart and will keep checking her comments whenever I write an article. I am a very satisfied client”

Lerato Motsoaledi, Writing Articles for Websites and Blogs Course




How does the course work?

Detailed class notes covering the content of each module are e-mailed to students. At the end of each module, students will be required to complete writing exercises. In total, the course includes nineteen short writing assignments, all of which count towards the final result of the student. This includes three articles of publishable quality.

Once the writing assignment has been completed, and e-mailed to the lecturer, an assessment and feedback will be sent to the student, and the module will be considered complete. Students can also participate in ongoing online discussions by posting comments about the materials covered in the course or other issues pertaining to writing in the college blog.


Conditions of Certification:

Students will receive an SA Writers College Certificate upon successful completion of the course, provided they meet the following conditions:

  • Students must have completed all 19 assignments
  • The course must have been completed within seven months of registration.
  • Students are expected to attain a minimum average of 50% for the course

Minimum Estimated Time Commitment:

  • Reading time: 14 hours
  • Writing time: up to 15 hours
  • Research time: 5 - 10 hours, depending on the complexity of the selected topics for articles.

Need more advice about the best course for you?

We would love to chat to you if you have any questions about our writing courses.

If you need some advice about the best course or writing field for you, drop us a line or give Koos a call at 021 813 9224. We can tell you about going rates in the field, chance of publishing success and general writing career options both in South Africa and internationally.

  • If you have questions about how we work, we have information in our FAQ section and How We Train section.
  • If you want to pay off your course fee, please read the information here.
  • For information on our refund policy, please read our policies here.
  • To register for the course, please click here:

Enrol here



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About Us

We offer specialised, online writing courses tutored by award-winning writers in South Africa. Get the writing tools you need, expert insider advice and hours and hours of writing practice.


Study from anywhere in South Africa: Cape Town, Western Cape; Johannesburg and Pretoria, Gauteng; Durban and Pietermaritzburg, KwaZulu-Natal; Port Elizabeth, Eastern Cape; Bloemfontein, Free State; Nelspruit, Mpumalanga; Kimberley, Northern Cape and Polokwane, Limpopo.

Contact Us

Nichola Meyer or Koos Turenhout
Email: [email protected]


9-5 Monday to Friday

Work for Us

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