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Self-Publish Your e-Book


Welcome to the Self-publish Your e-Book Course.

Learn how to publish an e-book and sell it to a worldwide market on Amazon in this 12-month online course. Thanks to digital media and e-readers, never before has the publishing arena been so exciting and viable for new and established authors who want to self-publish.

Your tutor will guide you step-by-step through the process of creating a professional, saleable product - from cover design to the finished product - in the 25 exercises on the course. By the end of the course your book will be available for purchase on Amazon - the global leader in e-book sales.

Find out:
  • How to make your book stand out among thousands.
  • How to avoid the common pitfalls many self-publishers make.
  • How to edit, format and upload your book.
  • All the technical and legal know-how covered.
  • Vital marketing strategies you need to make book sales.
Get your work published

AmazonThis course caters for authors who are tired of the demands of traditional publishers and want more freedom and higher royalties; creative writers looking to get their work out there; nonfiction writers keen to spread their advice; and anyone else who sees self-publishing as an opportunity to make their mark.

Seeing your own book in the Amazon bookstore with a great cover and a dollar price next to it is a real thrill. It might even tempt you to write the next one!

Please note: This course has been designed for writers who already have a completed manuscript for adult fiction and nonfiction, or children's literature. It is not a writing course, but rather a practical, facilitated process to help you publish your first book online.

If your book is highly technical and/or requires specialized layout and graphics, this should be discussed with us first.




“SA Writers College gave me the opportunity, insight, and guidance that I needed to accomplish my life-long dream of publishing my novel. ”

Robyn Veary, Self Publish Your e-Book Course



Course Details:


Students must complete:


Admission Requirements:

  • Modules: Introduction and eight modules  
  • Duration: Course can be completed at own pace within 12 months
  • Start date: At any time; applications all year round
  • 15 practical exercises
  • 10 tasks with feedback and assessment on each.
  • Student feedback
  • A completed manuscript
  • This course requires a moderate degree of computer literacy. You need to be comfortable formatting documents in a word processing program and be able to upload files to the internet. E-mail and internet access are required.
  • No previous tertiary qualification required


Tutor for this course:

Russel Brownlee is a writer and life coach based in Cape Town. He started out in journalism but soon started following his dream of writing a novel.
After completing a Creative Writing Master’s degree, his first novel – Garden of the Plagues – was published and went on to win the Olive Schreiner Award for debut fiction, and was shortlisted for the country’s premier writing prize, the Sunday Times Literary Awards.
Russel then began following a second great passion – personal development and self-actualization – and became a life coach and hypnotherapist. His inspirational non-fiction book, The Discovery of Causeless Joy: How to be happy no matter what happens is available on Amazon.

Read more about Russel here.

Russel Brownlee

Course Curriculum



  • A brief overview of the field of self-publishing

Module 1 - Editing your manuscript

  • Introduction 
  • Why edit? 
  • Defining the terms - editing vs. proofreading 
  • How to prepare your manuscript for editing 
  • Where to find an editor
  • Briefing your editor
  • What can you expect to pay? 

Module 2 - Designing your book cover

  • Introduction 
  • Kindle vs. CreateSpace covers 
  • Technical specifications for covers 
  • Design principles 
  • Step-by-step: Finding cover examples on Amazon 
  • Assessment exercise: Analysing book covers 
  • Getting your cover designed 

Module 3 - Book categories and keywords

  • Introduction
  • Overview of the sales page
  • Practical exercise: Reviewing a book’s sales page        
  • Two ways people will find your book on Amazon           
  • Choosing your category or genre
  • Choosing your keywords 
  • Keywords for non-fiction 
  • Keywords for fiction      

Module 4 - The product description

  • Introduction          
  • The product description   
  • Product description principles      
  • Product description formulas       

Module 5 - Setting up your Kindle publishing account

  • Introduction          
  • Tax on your royalties       
  • Login details for your KDP account         
  • Overview of the KDP console     

Module 6 - Formatting your manuscript

  • Introduction          
  • Formatting your manuscript        
  • More Amazon formatting guidelines        
  • The front and back matter           
  • Building your table of contents    

Module 7 - Publishing your book on Amazon

  • Introduction          
  • Pricing and royalties               
  • Editing your published book         
  • Viewing your book’s sales page       

Module 8 - Managing and marketing your book

  • Introduction          
  • Managing your book        
  • Marketing your book        
  • Your Author Central page
  • Receiving your royalties  




How does the course work?

Detailed class notes covering the content of each module are e-mailed to students. At the end of each module, students will be required to complete practical exercises, as well as a task for assessment. In total, the course includes 25 exercises, ten of which are for assessment.

Once the writing assignment has been completed, and e-mailed to the lecturer, an assessment and feedback will be sent to the student, and the module will be considered complete.


Conditions of Certification:

Students will receive an SA Writers College Certificate upon successful completion of the course, provided they meet the following conditions:

  • Students must have completed all 25 assignments.
  • The course must have been completed within 12 months of registration.

Minimum Estimated Time Commitment:

We allow up to one month per session but you are encouraged to keep this down to between one and two weeks in order for the course to have some momentum. You will always be in contact with your facilitator so you can discuss the schedule.

After studying the session notes, the exercises should take between one and three hours to complete.

Cover design and editing may well rely on an outside expert, and you can expect delays around this.



Need more advice about the best course for you?

We would love to chat to you if you have any questions about our writing courses.

If you need some advice about the best course or writing field for you, drop us a line or give Koos or Nichola a call at 021 813 9224. We can tell you about going rates in the field, chance of publishing success and general writing career options both in South Africa and internationally.


Enrol for the course here



Feedback from past students on the course:

"I found the course to be most instructive, gratifying, and Russel was always extremely available and helpful. Overall, I would describe my experience as wonderful! SA Writers College gave me the opportunity, insight, and guidance that I needed to accomplish my life-long dream of publishing my novel. Thoroughly instructive, I would highly recommend SA Writers College to anyone who has anything to do with the written word, whether in a personal or professional capacity."Robyn Anakin Veary, Self-Publish Your e-Book Course


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About Us

We offer specialised, online writing courses tutored by award-winning writers in South Africa. Get the writing tools you need, expert insider advice and hours and hours of writing practice.


Study from anywhere in South Africa: Cape Town, Western Cape; Johannesburg and Pretoria, Gauteng; Durban and Pietermaritzburg, KwaZulu-Natal; Port Elizabeth, Eastern Cape; Bloemfontein, Free State; Nelspruit, Mpumalanga; Kimberley, Northern Cape and Polokwane, Limpopo.

Contact Us

Nichola Meyer or Koos Turenhout
Email: [email protected]


9-5 Monday to Friday

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