Incl VAT

Writing for Social Media


This course is for anyone who wants to create effective content for blogs, Facebook, Twitter and other social media.

In the modern business world, being effective on social media is an indispensable way to build your brand, and good writing skills are a huge part of this.

On this course, discover how to set up these social media sites correctly and how to optimize them. At the same time, learn proven principles of web writing and how to engage your online audience.

Social Media course

“The Writers College offers accessible, flexible and a sufficient variety of courses for everyone. The tutors are supportive and you certainly feel as if you are learning and (hopefully) improving."

Nick Ward, Past Student



Course Details:


This course is for:


Admission Requirements:

  • Modules: 3 Modules
  • Duration: 4 months
  • Start date: At any time; applications all year round via our website
  • people working within the communications industry who want to learn more about social media writing
  • small business owners who want to increase their cyber footprint
  • hobbyists who want to promote their passion on a blog
  • and anyone who wants to get on top of the latest online technology and get more control over how they communicate.
  • Basic writing skills are essential
  • Computer skills, e-mail and Internet access required
  • Some Internet skills would be helpful but not essential.
  • No previous tertiary qualification required

Tutor for this course:

Tiffany-Markman Social-Medi
Tiffany Markman

Tiffany is a copywriter and writing trainer who teaches and presents worldwide on social media, digital copywriting, customer service, and more.

Recently, she was a keynote speaker on social media and digital writing at the Public Relations Summit hosted by Microsoft Middle East & Africa in Dubai, UAE.

Tiffany has written copy for over 300 brands in the last 13 years, including blue chips like BMW, Coca-Cola, EMI, American Express, Microsoft, General Mills, Discovery, Afrox, Barloworld, Bayer, Intercontinental Hotels, Investec Bank, and Hard Rock Café.

Read more about Tiffany here>




Course Curriculum

Module 1 - Getting Started

  • The ins and outs of social media
  • Optimising user experience
  • The Google Trust Factor
  • The hows and whys of writing style
  • Basic community management

Writing Assignments 

Module 2 - Blogging and Facebook

  • What is a blog, and how do you set one up?
  • What makes for "good content"?
  • Steps to write a blog post
  • Facebook basics and getting started
  • How to engage your followers on your Page
  • Tips for posting and advertising on Facebook

Writing Assignments

Module 3 - LinkedIn, Twitter & Instagram

  • LinkedIn basics
  • Tips for posting good content
  • Twitter: how to set it up
  • Twitter etiquette
  • Engaging readers
  • Instagram: getting started
  • Tips for growing your fanbase

Writing Assignments




“I am totally satisfied with the course. It boosted my self-confidence and my ability to create effective web writing. The course has been effectively tailored to suit the changing styles of writing for the web. It was a wonderful learning experience”

Vaidehi Rachuri, Writing for Social Media Course




How does the course work?

Detailed class notes covering the content of each module are e-mailed to students. At the end of each module, students will be required to complete one or two writing exercises as well as some online tasks. In total, the course includes ten short writing assignments, all of which count towards the final result of the student. Students must also create a presence on Facebook and set up and run a blog.

Once the writing assignment has been completed, and e-mailed to the lecturer, an assessment and feedback will be sent to the student, and the module will be considered complete.


Conditions of Certification:SAWC-Certified4

Students will receive an SA Writers College Certificate upon successful completion of the course, provided they meet the following conditions:

  • Students must have completed all nine assignments.
  • The course must have been completed within four months of registration
  • Students are expected to attain a minimum average of 50% for the course

Minimum Estimated Time Commitment:

  • Reading time: 10 hours
  • Writing time: up to 20 hours
  • Research time: up to 20 hours

Need more advice about the best course for you?

We would love to chat to you if you have any questions about our writing courses.

If you need some advice about the best course or writing field for you, drop us a line or give Koos a call at 021 813 9224. We can tell you about going rates in the field, chance of publishing success and general writing career options both in South Africa and internationally.

  • If you have questions about how we work, we have information in our FAQ section and How We Train section.
  • If you want to pay off your course fee, please read the information here.
  • For information on our refund policy, please read our policies here.
  • To register for the course, please click here:
Enrol here


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About Us

We offer specialised, online writing courses tutored by award-winning writers in South Africa. Get the writing tools you need, expert insider advice and hours and hours of writing practice.


Study from anywhere in South Africa: Cape Town, Western Cape; Johannesburg and Pretoria, Gauteng; Durban and Pietermaritzburg, KwaZulu-Natal; Port Elizabeth, Eastern Cape; Bloemfontein, Free State; Nelspruit, Mpumalanga; Kimberley, Northern Cape and Polokwane, Limpopo.

Contact Us

Nichola Meyer or Koos Turenhout
Email: [email protected]


9-5 Monday to Friday

Work for Us

Vacancies at SAWC