WSM.JPG
R4,995.00

Social Media Writing Skills

If you need to create effective content for Facebook, Twitter, LinkedIn, Instagram, or other social media, you need this course!

SAWC-CertifiedMost of the social media copy out there is poorly written. This is both good and bad, because clean, compelling copy really stands out.

In this course, exclusively tutored by social media and writing expert Tiffany Markman, you’ll learn how to properly leverage social media - whatever your business might be, whatever its size, and wherever you’re based.

 

This course is for you if ...

…you’ve been too afraid, too busy or not confident enough in your writing skills to get onto social media and start posting!

 
Social-Media-Writing



You will learn:

  • audience targeting
  • content and idea development
  • writing style and tone
  • call to action writing
  • how to write for:
Facebook, Twitter, LinkedIn, Instagram and YouTube
  • what ‘good content’ looks like
  • dipping into paid advertising
  • engaging on an ongoing basis
  • building a community
  • and some of the writing techniques, tips, tools and tricks that true social media rockstars use to get real results, day in and day out!


 

“I learned a lot from the course and feel I improved my writing skills for social media. Tiffany was great. She always ... [gave] me a tailored response which I appreciated."

Natasha Cherrie, Writing for Social Media

 

 

Course Details:


 

This course is for:


 

Admission Requirements:


 
  • Modules: 3 Modules
  • Duration: 4 months
  • Start date: At any time; applications all year round via our website
  • Those already working in the communications industry, who want to learn more about social media writing
  • Those expected to write on behalf of their companies (in any industry) for social media platforms
  • Small business owners, entrepreneurs, consultants and freelancers who want to increase their online exposure and credibility – and drive more leads
  • Hobbyists who want to promote their passion online
  • Anyone who wants to get more control over how they communicate
  • Basic English writing skills
  • Basic computer literacy skills
  • Access to e-mail and the Internet
  • No previous tertiary qualification
  • No existing social media profiles needed to start with
 
 

Tutor for this course:


Tiffany-Markman

Tiffany Markman

Tiffany Markman is a copywriter, corporate trainer and event presenter who teaches and speaks globally and locally on writing, social media, language, communication, marketing, messaging, customer service, small business management, freelancing, and more.

Over the last 10 years, Tiffany’s delivered lectures and masterclasses, spoken at conferences and presented training in 13 countries and created copy for over 400 different brands.

‘Meet’ Tiffany in this 2-minute video: https://youtu.be/PKVKL9m3G8E.


Read more about Tiffany here>

 

 

Course Curriculum



Module 1 - The Building Blocks

 
  • Social vs other media
  • Creating copy of quality
  • Understanding the user experience
  • Targeting specific audiences
  • Providing value and advice
  • Developing content ideas
  • Scheduling your posts
  • Building a good writing style
  • Writing calls to action
  • Proofreading and quality control
Writing Assignment (3 exercises)


Module 2 - Facebook and Twitter


Facebook:
  • Facebook Page vs Profile
  • Getting set up
  • Best engagement techniques
  • Quality posting tips
  • Intro to Facebook Advertising

Twitter:
  • Why use it & how to set it up
  • The lingo
  • Hashtags, lists, search & links
  • Getting started
  • Engaging readers
  • Twitter etiquette (dos and don’ts)
Writing Assignment (2 exercises)


Module 3 - LinkedIn, Instagram and Youtube


LinkedIn
  • Why use LinkedIn?
  • Tips for set-up
  • The basics
  • Tips for engaging
 
Instagram
  • Why use Instagram?
  • Insta Stories and Insta for Business
  • The basics
  • Tips for engaging
  • Writing style for captions
 
YouTube
  • Why writing is part of using YouTube
  • Optimising for search
  • The basic elements of YouTube writing
 
Writing Assignment (3 exercises)

 

 

“Quite apart from the writing aspect, Social Media has never been my playground. Have I learnt a lot? Absolutely. There was always a prompt response to my never-ending questions, and great, constructive feedback on my assignments. Tiffany was everything I could have asked for in a tutor and mentor.”

Gisele Crewdson, Social Media Writing Skills

 

 

 

How does the course work?

Detailed class notes covering the content of each module are e-mailed to students. At the end of each module, students will be required to complete three writing exercises.

In total, the course includes several short writing assignments, all of which count towards the final result of the student.

Students will also need to create a presence on Twitter, Facebook, LinkedIn, YouTube and/or Instagram (either their own or a company’s), if they don’t have these in place already.

Once the writing assignment has been completed, and e-mailed to the lecturer, feedback (and a result) will be sent to the student and the module will be considered complete.

 

Conditions of Certification:

Students will receive an SA Writers College Certificate upon successful completion of the course, provided they meet the following conditions:

  • Students must have completed all assignments
  • The course must have been completed within four months of registration
  • Students are expected to attain a minimum average of 50% for the course
 

Minimum Estimated Time Commitment:

  • Reading time: 10 hours
  • Writing time: up to 20 hours
  • Research time: up to 10 hours
 



Need more advice about the best course for you?

We would love to chat to you if you have any questions about our writing courses.

If you need some advice about the best course or writing field for you, drop us a line or give Koos a call at 021 813 9224. We can tell you about going rates in the field, chance of publishing success and general writing career options both in South Africa and internationally.

  • If you have questions about how we work, we have information in our FAQ section and How We Train section.
  • If you want to pay off your course fee, please read the information here.
  • For information on our refund policy, please read our policies here.
  • To register for the course, please click here:
 
Enrol here
 
 



 

You might also be interested in ...

Writing Articles for Websites and Blogs

Writing Articles for Websites and Blogs

Learn to write articles for online newspapers and magazines, corporate websites, blogs, knowledge hubs and newsletters. Complete 19 writing exercises with feedback and supervision from an award-winning journalist.

R5,495.00
Writing for the Web

Writing for the Web

Study proven principles of web writing, writing content and adverts for the web, plus how to help online visitors find the information they want, navigate your site and stay on your site.

R5,995.00
Writing SEO Copy for Websites

Writing SEO Copy for Websites

Learn how to write excellent copy for websites. Learn to write a Home and landing pages, the About Us page and Product page. Complete 13 writing exercises with feedback and supervision from an expert in the field.

R6,995.00
Follow us on Facebook Join us on Twitter
 
 

 

Click here to pay with PayPal

 
 
Pay via Mastercard
Click here to pay with VISA

 
 

About Us

We offer specialised, online writing courses tutored by award-winning writers in South Africa. Get the writing tools you need, expert insider advice and hours and hours of writing practice.
 

Locations

Study from anywhere in South Africa: Cape Town, Western Cape; Johannesburg and Pretoria, Gauteng; Durban and Pietermaritzburg, KwaZulu-Natal; Port Elizabeth, Eastern Cape; Bloemfontein, Free State; Nelspruit, Mpumalanga; Kimberley, Northern Cape and Polokwane, Limpopo.

About Us

We offer specialised, online writing courses tutored by award-winning writers in South Africa. Get the writing tools you need, expert insider advice and hours and hours of writing practice.
 

Locations

Study from anywhere in South Africa: Cape Town, Western Cape; Johannesburg and Pretoria, Gauteng; Durban and Pietermaritzburg, KwaZulu-Natal; Port Elizabeth, Eastern Cape; Bloemfontein, Free State; Nelspruit, Mpumalanga; Kimberley, Northern Cape and Polokwane, Limpopo.
 

Contact Us

Nichola Meyer or Koos Turenhout
Email: [email protected]

You can also leave a voice message on 021 813 9224 and we will phone you back within one working day.

9am to 5pm Monday to Friday

Work for Us

Vacancies at SAWC
 

Writing Services


 

Contact Us

Nichola Meyer or Koos Turenhout
Email: [email protected]

 

9-5 Monday to Friday

Work for Us

Vacancies at SAWC
 
 
login3