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At SA Writers College, we're committed to helping writers write well. Whether you want to get published, work in the writing industry, or improve your writing for your own pleasure, our tutors will help you get there.

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Entering competitions is a great way to take your writing to the next level. Have a look at some of the local and international competitions and get stuck in.

Helen tutors the popular Basics of Creative Writing course at SA Writers College  

Tutor Spotlight:

Helen Brain.


The award-winning author of dozens of books, Helen Brain tutors several of our courses including the popular 'Basics of Creative Writing' course. Read an interview with her and find out what she's looking for in her students' work.

More here >

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Over 300 free articles on how to improve your writing
and break into the writing industry.


Read our SA Writers College Webzine. Over 280 free articles on how to improve your writing and break into the writing industry.


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Featured Article: Journalism

How to Write and Sell Articles for Magazines – by Nichola Meyer

So you’ve always wanted to write articles for magazines. You dream about seeing your name up there in the byline, but every time your first big article finally lands in your Outbox, your enthusiasm and resolve fizzle out before you can hit the send button.

It’s very hard to break into any industry, never mind the magazine industry, known for its competitiveness, rejection letters and worse, zero response to article submissions from new writers.

We all need a little help in the beginning… even if it’s just to know to which editor on the staff you need to email your finished piece. Here are 10 trade secrets you need to know.
How to write articles for magazines at SA Writers College


1. How do I submit my first article?

You have two options.

“On spec”: The first method is to write the article, and then e-mail the piece with a cover letter to the features editor of a magazine. You can find his or her details on the masthead page in a magazine, where the staff-members are listed.

When you send a completed article, it’s known as “submitting on speculation” (or “on spec”). This method works well if you’re a novice writer, and need a foot in the door with a magazine.

The editor can immediately assess the quality of your writing, and if it will fit with the style and tone of the magazine.

Remember, you will need to study the magazine carefully before you even start writing. Requesting the magazine style guide from the features editor is another way to tune in to the type of reader the magazine is targeting.

Usually the editor will let you know within a week or two if your piece has been accepted for publication. If you do not hear from the editor before this, you may need to give the features editor a call. Your conversation could run along the lines of: “Hi, I’m …. I sent you a piece two weeks ago called …. Did you get it? OK, good. Have you reached a decision on whether to buy it?”

Editors literally receive hundreds of letters a week from the public. Very often they haven’t even looked at your e-mail, because they don’t know your name. That’s where your phone call will help.

“Querying or pitching”: The other option is to pitch your idea straight to the features editor in a query letter, and see if the editor is interested in your proposed article. If the features editor likes your idea and gives you the go-ahead to write the article, then you simply need to deliver the piece to deadline. This method works well if you’ve written for the magazine before, and the editor trusts that you will produce what you have promised in your query letter.


2. What makes for a good magazine journalist?

[Journalism Courses at SA Writers College]

Surprisingly, good journalism is not just about fine writing skills.

Editors emphasise five key habits of their star journalists:

  • 1. Their writing captures the unique tone, style and content of the magazine – and fits with the needs of the target reader.
  • 2. They can stick to deadlines.
  • 3. Their facts are accurate; their research is sound and thorough.
  • 4. Their work is not “shoddy” – meaning that spelling, grammar and punctuation are correct, and sentences are carefully crafted.
  • 5. They behave professionally, from their well-written cover letter to their invoice.


3. How much money can I make as a magazine writer?  Writing courses at SA Writers' College

Regardless of how many years you’ve worked in the industry, your income as a freelancer depends entirely on how hard you’re willing to work, how well you can write, the thoroughness of your research and your general professionalism when dealing with the publishing houses.

Rates vary depending on the country and the magazine’s circulation. Best is to find out the rate by phoning the magazine and speaking to the features editor. Here are some rough guidelines.

Per word:

Most often you are paid per word. The recommended going rate for beginner journalists is  R2.00 upwards per word. Specialist writers can get double that amount per word.

Per month:

Considering that most features are 1500 words in length (2200 words at most), you can do the maths to work out your income per article. And then, remember, you’d still need to pay up to 25 % tax on that income.

Seasoned journalists write about 13 pieces per month (this can include columns, advertorials and other business writing).


4. When do I get paid for articles?

Some publishing houses pay upon publication, i.e. the month-end following when your article appeared in the magazine. But what few know is that magazines work 6 to 12 months in advance, so the fee for the piece you sell today could only appear in your bank account a year later!

A few publishing houses pay upon acceptance of your piece, which means roughly one month after acceptance.


5. How do I get paid for articles?

As a freelance journalist, you are in charge of your own “small business”, and are responsible for invoicing the publishing houses.

The features editor will let you know when you need to e-mail your invoice – either upon acceptance, or upon publication of your article to the accounts department.  You are usually paid by electronic transfer directly into your bank account.


6. How much scope is there for work?

There are hundreds of publications and specialty publications looking for freelance contributions. Apart from shelves loaded with consumer magazines, trade magazines and inflight magazines offer outlets for freelancers, although they may pay slightly less per word.


7. How do I get commissioned to write an article?

Once an editor knows you and likes your work, it is likely that before long you will receive your first commission.

What is a commission? It’s when the editor asks you to write a piece on a particular topic, and gives you a brief to follow. You need to follow the specifications in the brief – and deliver to deadline. Very often – it’s easier to get work this way, than to go through the more work-intensive process of querying or writing on spec.


8. What skills do I need to increase my chances of making it in the industry? Blogging course at SA Writers college

Apart from the essential skills already mentioned under question 3 above, you will also need:

Networking ability (just like in any business!). The more editors you know – the more commissions you’re likely to land.
Integrity: plagiarism and faulty research are likely to spell the end of your career
Determination: One magazine’s “No” can be another’s “Yes”. Keep trying, keep writing.


9. What happens if a magazine doesn’t want to publish one of my articles?

This can happen to the best of writers! The magazine may have recently published something on the topic you’ve covered, or the article simply doesn’t fit the style of the magazine. In those cases (and you can politely ask a features editor why they’ve declined to buy your piece), you can send it on to another magazine for possible publication.

However, sometimes articles are simply not up to standard. In that case, you need to rewrite and edit, before you can try selling it again.


10. What legal rights and support do I have as a writer?

As the writer, you retain copyright over your piece, as long as you don’t sign away “All Rights” in a contract with the publisher. This means that a magazine has no legal right to re-sell your piece in any form or format, without paying you again for the re-sale. Every country has writers’ guilds or groups of writers that can support you. All freelancers are highly advised to join one of these guilds, not just for invaluable advice, but also ongoing support from other journalists.




More articles on journalism:


View our journalism courses  Journalism Courses at SA Writers College

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Featured Article: Creative Writing

Vital Ways To Improve Your Chances Of Winning A Short Story Competition – by SA Writers College

View Creative Writing courses at SA Writers College

After ten years of evaluating thousands of short stories in our national writing competitions, our Writers College judges have compiled a list of eight basic tips to help you onto the shortlist.


Before you enter a Short Story Competition, it might be worthwhile defining exactly what a short story is – and what it is not.

A short story is not a commentary on current affairs, an article about collecting clocks or a humorous opinion piece for the back page of a magazine! A short story is just that: a made-up tale about characters where something happens (usually bad), and you hope everything will turn out fine in the end.

Let’s see a more formal definition. According to Wikipedia, a short story is a piece of fictional writing usually less than 5000 words that contains these basic elements: characters, setting, plot, conflict, resolution, climax, dialogue, a protagonist and an antagonist.

But definitions don’t tell you that a short story has to grab your reader’s interest from the word go. Nor have you got the luxury of pages of flowery descriptive writing as you would have in a novel.

You have, in this case, 2000 words to bring in your characters, define the setting of your story, and introduce some sort of conflict between the protagonist and the antagonist that will keep the reader dying to know how it all ends.

Does this mean every story has to have a happy ending? Definitely not. But it should reach a satisfactory conclusion so your reader thinks, “That was a good read!”.

So study these eight vital steps below, and send us a story that will grab us and make us say: “This one’s got something!”


1. Create plausible, detailed characters.


Name your characters. Work in their ages and details about their appearance in subtle ways. Don’t give us vague, shadowy, formless characters. Your reader needs to relate to them, and whether he likes them or hates them, feels sorry for them or cheers them on, is up to you, the writer.

Read more about developing your characters’ character here.


2. Use believable, succinct dialogue.


Dialogue is very useful. It’s rare to find a short story that has no conversation in it. Just telling the reader what your character is doing and thinking can become very monotonous. Conversation makes your story sparkle and come alive. It adds depth to your characters and the reader can understand their feelings through what they say, so it’s important to keep your dialogue as natural-sounding as possible.

Start dialogue on a new line for each speaker. Punctuate your dialogue correctly. More dialogue tips.


3. Create a credible plot.

Things must happen in your story. Characters must clash, or overcome a problem of some sort. Read about how to create a twist in the tail.

Things must happen in your story. Characters must clash, or overcome a problem of some sort. Read about how to create a twist in the tail.


4. Use the correct tenses.


Flashbacks must be written in past tense, or past perfect tense. If something is happening in the moment, you can use present tense. Present tense helps to foster a sense of immediacy and increases tension in the writing. When writers write an entire story in present tense – including present tense for flashbacks – it is disorientating and off-putting for the reader.Study your tenses here.


5. Your story must make complete sense.


Don’t make big plot jumps. Don’t leave out important details. Don’t tell us about a character wearing a red dress, and then, six paragraphs later, she is ski-ing in a polar parka across the Arctic. Make sure your story facts are credible, plausible and congruent. Read about creating logical flow.


6. Use similes and metaphors, and slip in unique images.


Literary devices add colour and originality to your writing, and creating pictures with your words is the easiest way to keep your reader hooked. Read about 11 Ways to Keep Your Reader Hooked.


7. Keep your point of view consistent.


Will you use first person, or third person narration? Whichever you choose – stick to that perspective throughout. You can’t, furthermore, refer to your reader as “you”, and then “we” and then “one”. You have to keep the narration consistent, and use the same pronoun and its variants throughout your story. Read more about Point of View.


8. Edit your story!


Spelling and grammar errors, typos, formatting issues – these all detract from the reading experience. Make your writing appear effortless by editing carefully. Find out 20 editing pointers here.


More articles on creative writing:


Write Lean and Mean - by Nancy Kress

Developing Your Character's Character - by Ginny Swart 

Learn How To Write A Screenplay That Actually Gets Made! - by Richard Patton

What Gets A Book To The Top Of The Bestseller List? - by Dee Power

How to Write a Book in Five Easy Steps - by Stephen L. Nelson, CPA

50 best articles on how to improve your creative writing.



View our creative writing courses  Creative Writing Courses

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We offer specialised, online writing courses tutored by award-winning writers in South Africa. Get the writing tools you need, expert insider advice and hours and hours of writing practice.


Study from anywhere in South Africa: Cape Town, Western Cape; Johannesburg and Pretoria, Gauteng; Durban and Pietermaritzburg, KwaZulu-Natal; Port Elizabeth, Eastern Cape; Bloemfontein, Free State; Nelspruit, Mpumalanga; Kimberley, Northern Cape and Polokwane, Limpopo.

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