A Surefire Way To Market Yourself as a Writer

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Learn all about the digital marketplace that can help you kickstart your business as a freelancer.

By Micaela Redgard

Digital is the future, but some digital platforms are outdated. It’s time you forget about the old ways of doing things and keep up with the new – ‘up’ as in Upwork!

Upwork is an American freelancing platform that can boost your brand new (or current) career as a freelance writer.

Upwork reported that in 2017 more than three million jobs worth over $1 billion (USD) were posted.

How does Upwork work?

Writers can apply to jobs that clients have posted. Freelance writers can then interview and work with clients through Upwork.

You should always check the job description, as some clients specify that they only want certain writers to apply, and others hire any freelancer.

 The job description would include the price range the clients are willing to pay the writer.

If the client has accepted your application, they hire you as a writer by sending a contract with the pay rate and set hours and the deadline by when they want the work completed.

Your profile has to make a good impression. Without you applying for a job, most potential clients can also reach you through your profile. Here are 9 Tips to Help You Create a Freelancer Profile That Stands Out against millions of writers on Upwork.

How can Upwork help you as a freelance writer?

The platform also allows you to collect feedback and ratings from clients. Reviews will help the next potential client trust that you can deliver high-quality content, putting you as a writer on the map.

With the variety of jobs on Upwork, it is easy to gain experience and work on stimulating, varied assignments.

Many content writers have found success on Upwork. Phyllis Romero, a freelance writer, wrote, “I made $15,000 last year alone on Upwork while working in a very part-time mode.”

Keep in mind this platform can be competitive, and not every writer may earn as much.

Read more:

·         How The Internet Positively Influences Journalism

·         How Instagram Can Help Your Career as a Journalist

·         6 Vital Apps to Rapidly Transform Your Writing

And when you’re not using Upwork?

Upwork ranks well on Google. Even if you’re not actively using Upwork, you can use the profile section to your advantage and promote yourself as a writer. If you write “Technical Writer in Johannesburg” on your profile, your name can appear on Google’s front page.

Unfortunately, you can’t just rely on Upwork full-time and expect your inbox to blow up with clients. You should still make use of social media and author platforms.

Nobody said the road of being a freelancer was going to be easy. So get your creativity on and hustle!

About the Author

Micaela Redgard was born and raised in a small town south of Johannesburg. She grew up with a passion for reading fantasy and discovered her love for writing when she scored full marks for her descriptive essay in Grade 6. Writer by day, reader by night. Micaela’s main goal is to make a difference in people’s lives with her writing.


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