Incl VAT

Writing a Blog that will get read

This blogging course is for anyone who wants to write effective articles for their blog so that their Blog is findable, and becomes an effective media tool to drive visitors to their website.
In this course, you will learn how to set up a blog, write blog articles, and optimize them. More importantly, you will learn proven principles of web writing so that online visitors not only find your blog - but also enjoy reading your posts!
You will learn about keywords and linking - two requirements to write effective blog posts. You will learn how to write original, interesting content - concisely. You will also learn how to use keywords effectively in killer headlines, in introductory paragraphs and in subheadings, among many other aspects of web writing.

SAWC-CertifiedThis course is targeted at ...
  • people working within the communications industry and private individuals who want to learn more about effective Blog writing
  • small business owners who want to increase their cyber footprint
  • hobbyists who want to promote their passion on a blog
  • anyone who wants to take their Blog to the next level

Course Details:
  • Modules: 3 Modules
  • Duration: 3 months
  • Start date: At any time; applications all year round via our website
Skype option There is a skype session option available for this course at any point. More...

Admission Requirements:
  • Basic writing skills are essential
  • Computer skills, e-mail and Internet access required
  • Some Internet skills would be helpful but not essential.
  • No previous tertiary qualification required

Tutor for this course : Karen Lotter


Course Curriculum

Module 1 - Getting started: Definitions and setting up

  • What is Social Media 
  • What is a Blog?
  • What is Web writing and why is it different from print?
  • How do people read online?
  • Setting up a Blog
  • What is RSS?
  • Writing your About Me/Us page

Two  assignments

Module 2 - Writing and optimizing your Blog

  • How to write to be found
  • Optimizing a Blog post for SEO
  • All about keywords and keyphrases
  • Links and linking
  • How to write a headline
  • How to write a paragraph

Two assignments

Module 3 - Fine tuning: Motivation, content, images and monetizing

  • What is your motivation to Blog?
  • Writing the body of the Blog post
  • The importance of images and good captions
  • Uploading photos to the Blog
  • Rules for better Blog writing
  • Monetize your Blog
  • SEO - making your blog stand out

Two assignments



How does the course work?

Detailed class notes covering the content of each module are e-mailed to students. At the end of each module, students will be required to complete one or two writing exercises as well as some online tasks. In total, the course includes six short writing assignments, all of which count towards the final result of the student. Most of the assignments require the student to submit their work to their own Blog for assessment.

Once the writing assignments have been completed, and e-mailed to the lecturer, an assessment and feedback will be sent to the student, and the module will be considered complete.


Conditions of Certification:

Students will receive an SA Writers College Certificate upon successful completion of the course, provided they meet the following conditions:

  • Students must have completed all six assignments.
  • The course must have been completed within three months of registration.
  • Students are expected to attain a minimum average of 50% for the course.

Minimum Estimated Time Commitment:

  • Reading time: 8 hours
  • Writing time: 8 hours
  • Research time: 6 hours

Feedback from past students on this course:

"I thoroughly enjoyed my time on the course. I was pushed out of my comfort zone. My tutor Karen was lovely - she gave sound advice and was very easygoing and approachable. She gave much appreciated encouragement, while giving constructive criticism. The Writers College offer a great way to learn more about writing for a particular audience; the tutors are friendly and have the knowledge to guide you forward." Wendy Price, Writing a Blog that Will Get Read Course

"This was probably the most informative course I've ever done. When I'd started this course, I thought it would be tonnes of incredibly hard work, but (even though I took my time getting to the work) I found that each assignment could be completed within the space of an afternoon or evening. My tutor Karen was always ready to answer any questions or queries, her notes were easy to read and were very clear. She was patient and punctual at all times and even offered to skype for discussions. The course exceeded my expectations. The staff at SA Writers College love writing; the tutors love writing; I love writing. They teach writing. Perfect fit for any aspiring writer." Jonathan Harding, Writing a Blog that Will Get Read

“I thoroughly enjoyed the course and believe it will help both my work and personal projects. Karen was a very informative tutor, she provided excellent feedback, help and encouragement. I'm very pleased with the knowledge and skills I've obtained. The Writers College are helpful, efficient and offer well-priced courses; I recommend the Writers College to others and would definitely consider studying with them again.” Rachael Richardson-Bullock, Writing a Blog That Will Get Read

“The course was very enjoyable and enlightening and I definitely would like to do more writing courses with SA Writers College in the future. I cannot fault my tutor, or the marking process, or SA Writers College.” Dianne, Writing A Blog That Will Get Read

“The course was interesting and overall I had a pleasant experience. My tutor was always prompt and eager to help. The helpful and positive critique kept me motivated instead of discouraging me. The personnel at SA Writers College were prompt, professional and efficient.” Samenta, How to Write a Blog that Will Get Read Course

“I am a changed girl. I now believe in my writing and know there are tools out there to improve even more. It was my first time doing an online course, and it was great. I liked every step of the way. I am happy to say I definitely learnt a lot. I never thought blogging was such a big deal and required so much time and energy. My tutor was so supportive, available, motivating, and willing to take baby steps with me. I understand it’s an ongoing process and I will continue to incorporate the rules and tricks I’ve learned as I move along. I am currently blogging monthly and I believe that through the course, my posts have significantly improved. It was an awesome experience!” Yonela Njisane, Writing a Blog that will Get Read Course

“I enjoyed the course; I  learnt a lot. I am now a confident and successful blogger. Overall I would describe my experience with the Writers’ College as convenient, thorough and well worth studying online for.” Lesley Sefton, Writing a Blog That Will Get Read Course


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About Us

We offer specialised, online writing courses tutored by award-winning writers in South Africa. Get the writing tools you need, expert insider advice and hours and hours of writing practice.


Study from anywhere in South Africa: Cape Town, Western Cape; Johannesburg and Pretoria, Gauteng; Durban and Pietermaritzburg, KwaZulu-Natal; Port Elizabeth, Eastern Cape; Bloemfontein, Free State; Nelspruit, Mpumalanga; Kimberley, Northern Cape and Polokwane, Limpopo.

Contact Us

Nichola Meyer or Koos Turenhout
Email: [email protected]


9-5 Monday to Friday

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