The Write Better Company Newsletters Course
Online training for anyone who writes, edits or oversees a company newsletter
4 Months
Beginner-intermediate
4
- Risk-Free for 30 days
- Students from 150+ companies
- Rated 5/5 on Google Reviews
The Write Better Company Newsletters Course
Online training for anyone who writes, edits or oversees a company newsletter
4 Months
Beginner-
intermediate
4
- Risk-Free for 30 days
- Rated 5/5 on Google Reviews
- Students from 150+ companies
Master the Craft of the Company Newsletter
A practical, one-to-one course for writing business newsletters people want to read
Imagine that your regular company newsletter is something that your employees actually look forward to reading? On this course, you’ll learn how to create engaging company newsletters that bring employees together and make them proud to belong to your workplace.
Whether you’re new to the role or have been producing your organisation’s newsletter for years, this course gives you a structured way to sharpen your skills.
You’ll apply what you learn directly to the kind of newsletter you’re responsible for. By the end, you’ll have a clear sense of what makes a newsletter worth reading, and a process for producing a successful issue time after time.
What You'll Master on This Course
- Write headlines and subject lines that grab attention
- Write several engaging articles
- Structure a newsletter so readers can scan it quickly and still take in the message
- Write in plain, direct English, free of jargon and telltale AI-isms
- Apply a consistent tone and style across a newsletter with multiple contributors
- Edit and tighten your own and others' copy with a professional eye
- Understand the tone, accuracy and accessibility standards expected of public sector and regulated organisations
- Build a reliable process for planning, writing and reviewing each issue
What You'll Master on This Course
- Write headlines and subject lines that earn attention rather than being scrolled past
- Write several engaging articles
- Structure a newsletter so readers can scan it quickly and still take in the message
- Write in plain, direct English, free of jargon and unnecessary formality
- Apply a consistent tone and style across a newsletter with multiple contributors
- Edit and tighten your own and others' copy with a professional eye
- Understand the tone, accuracy and accessibility standards expected of public sector and regulated organisations
- Build a reliable process for planning, writing and reviewing each issue
What makes studying with us different?
No Generic Group Feedback
We use traditional, one-on-one methods of assessing work, as editors at publishing houses would.
A Flexible Schedule
Work wherever and whenever you want. You can easily fit our courses around work and other commitments.
Relevant, Usable Content
Practical course notes built around real newsletter writing, ready to apply to your own work.
Ongoing Assessment
Your work is assessed continuously as your course progresses.
Expert, Individual Feedback
Every assignment is read and assessed by a professional writer and editor who understands what makes organisational communication effective.
No Peer Reviews!
You are assessed only by your tutor, a leader in her field. You are guided line by line, not left guessing.
The Write Better Company Newsletters Course is for you if:
- You're new to writing or editing a newsletter and want a solid grounding in how it's done well
- You've been producing a newsletter for some time and want a refresher or new techniques
- You write for an organisation where tone, accuracy and consistency matter — including banks, councils and government departments
- You're the sole contributor, or one of several, and want to bring more consistency to the finished product
- You want honest, expert feedback on real newsletter writing — not a generic template or AI-generated notes
- You want a flexible, self-paced course that fits around existing work commitments
Course Curriculum
Module 1: Company Newsletter Foundations
- What makes a newsletter worth reading, and why many aren’t
- Understanding your audience and the purpose of each issue
- Setting tone and structure before you start writing
- Task: Review and analyse a recent newsletter (yours or a proposed newsletter)
Module 2: Structure That Gets Read
- Writing headlines and subject lines that earn attention
- Leading with the news
- Formatting for scanning: headings, bullets, white space, hierarchy
- Task: Plan and write a newsletter article
Module 3: Writing in Plain, Confident English
- Cutting jargon, AI-isms, passive voice and unnecessary formality
- Establishing a consistent tone, including across multiple contributors
- Editing copy (your own and others’) with precision
- Task: Write two newsletter articles
Module 4: Launching and Growing Your Company Newsletter
- Choosing tools and templates if you’re starting from scratch
- Build a contributor network
- Getting buy-in
- Understanding how to measure the success of your newsletter
- Launching your first issue
- Tasks: Develop a newsletter blueprint, call for contributions, create a complete newsletter.
Award-winning business writer | Former editor-in-chief, Entrepreneur magazine | 400+ executive interviews | 15+ years mentoring writers
Nadine von Moltke-Todd spent nine years as editor-in-chief of Entrepreneur magazine, where she interviewed more than 400 business owners, professionals and investors. She has won multiple Tabbie Awards for business writing, including the 2017 Silver Award for Best Business Profile.
As content editor for ThinkSales Global, she created content for major corporate clients including Old Mutual, Sasfin Bank, Standard Bank and Sureswipe. She now works as a senior business writer and content strategist with selected corporate and entrepreneurial clients, building their content strategies from the ground up.
Over a 15-year career as a journalist, business writer and editor, Nadine has managed and mentored numerous writers. That is the expertise she brings to every assignment you submit.
Staff Development?
Training Your Staff? Talk to Us
Companies across South Africa invest in this course because a well-written newsletter serves not only as a good tool for communication, but also creates social cohesion in your workplace.
If you would like to enrol a staff member, or if you are the employee and want a summary of the course you can forward to your manager, contact us at admin@sawriterscollege.co.za and we will send you what you need.
COURSE FEE
R 8 995.00
Price includes VAT
NUMBER OF ASSIGNMENTS
14
The writing assignments vary in length.
NUMBER OF MODULES
4
These modules include around 150 pages of course notes.
COURSE DURATION
4
Work at your own pace – up to a maximum of four months. We add an additional month if a course runs over the Christmas break.
START DATE: ANYTIME
Working with an individual tutor means you can start the course at any time.
ADMISSION REQUIREMENTS
- Basic writing skills are essential.
- Computer skills, email and Internet access required.
- No previous tertiary qualification required.
Get These Additional Benefits
Lifetime Course Access
Benefit from free lifetime access to future course updates and access to our writing resources.
Work at Your Own Pace
Our courses work around you. You can pace your course around your busy life.
Work Opportunities
Top students are invited to join our writers and editors for hire service.
500+ Bonus Articles on Our Blog
A superb, constantly updated resource with articles on writing and interviews with writers.
A Writers' College certificate
A recognised addition to your CV and LinkedIn profile.
Join a community of writers
Access our friendly online community and daily writing tips.
You will receive an approval email and invoice within one working day.
Should your form not submit, please let admin know at admin@sawriterscollege.co.za
We are so confident that you will love your course that if you’re not 100% satisfied with the quality of our training, simply ask for a refund, minus expenses, within 30 days.
Frequently Asked Questions about the Write Better Company Newsletters Course
Who is this course for?
Anyone who writes, edits or oversees a company, council, government or organisational newsletter. The course will benefit you, whether you’re doing it for the first time or have years of experience and want to sharpen your approach.
Do I need writing experience?
No prior experience is required, though the course also suits experienced writers looking for a refresher or an outside perspective.
How does the course work?
You’ll receive course notes for each module, complete assignments based on newsletter writing, and receive individual written feedback from your tutor before moving on to the next module.
Why would I pay for this when I can use AI?
AI can generate newsletter copy, but it can’t assess your specific writing, your organisation’s tone, or your audience’s needs the way a professional editor can. Every assignment here is read and responded to by a human tutor with editing experience.
Numerous studies have found that humans prefer human-generated to AI-generated content. Even though it must be a professional production, a successful newsletter should be written from the heart.
Will anyone else see my newsletter drafts?
No. Your work remains private between you and your tutor.
What if my organisation has particular style or compliance requirements?
Your tutor can work within your existing style guide or compliance requirements. Many past students have written for organisations, including banks, councils and government departments, with specific standards to meet.
What are the conditions of certification?
Students receive a Writers’ College Certificate on completion, provided all assignments are submitted within the course time-frame and a minimum course average of 50% is obtained.